What’s Wrong With My Website?
Keywords: web design, development,
I ask myself this question about once one month ago. My website looks good to me, but what are other people seeing? And what are the Search Engines seeing? Here are some listof 10 ways to optimize your website for hit the highest point performance:
The first thing is to look at your website through other browsers. I do this regularly and I have sometimes been shocked at what I saw!
About 5 percent of all links on the Internet are broken links. A site that has broken links gives a bad impression to visitors and is a normal cause of lost sales. Also, the major Search Engines and Directories will not list your web page if it contains any broken links or missing images.
Here are some free link validates broken links checkers:
Web Safe Colors
Are all colors on your website displaying properly on other browsers? You may have a good-looking shade of lilac on your index page but it could look very strange on someone else’s computer.
There are no more than 216 colors that you can safely use on the Web. These colors display solid and consistent on any web browser or computer monitor that able to display at least 8-bit colors.
The Web Safe Palette contains six groups of colors with only36 colors per group. These 216 web safe colors can have any mixture of the following RGB (Red Green Blue) values: 0, 51, 102, 153, 204, 255each RGB value must be divisible by 51.
Here’s a good palette of web safe colors:
ALT Tags permit you to give an alternative to people who have the ‘view images’ function turned off in their browser. For example the navigation system on your website is a series of buttons that link to other pages on your site. If you do not have ALT Tags, people who have the ‘view images’ function turned off will be unable to navigate through your web site in position of your button they will see an empty space.
But an ALT Tag allows you to tell your web site visitors what that button does.
ALT Tags also allow you to lift up your keyword density. For every image that is not hyperlinked you could place in your main keywords.
Meta Tags are so important they justify a whole article on their own. The most important Meta Tags are the Description Tag, Title Tag, and the Keywords Tag.
The Title Tag should be no more than 65 characters longer than that and it will not show in some Search Engines.
The Keyword Tag should contain not less about 5 to 10 keywords that appear on your page. Don’t include words that do not appear on that web page in some Search Engines your web site will be penalized for this. Do not repeat the same keyword this is called ‘keyword stuffing’ and is also frowned upon by the Search Engines.
Separate your keywords with spaces not commas. This allows the Search Engines to combine your keywords into phrases, for people who do phrase searching.
The Description Tag should be no more than 250 characters. Comprise as many of your keywords as you can. Remember also that your Description Tag must be tempting it must make people want to visit your web site.
Below are some programs that will help you generate your Meta Tags for you:
A slow loading index page is one of the main reasons for kick off visitors. The generally accepted maximum time for a page to load is around 16 seconds. Here is a free website that tells you how long your web page takes to load:
Your web pages should be no more than about 35Kb in size. To calculate the size of your web page, highlight the HTML document and then click on File and Properties and note down the file size. Then do the same for any graphics you have on that web page. Then add those figures together to get your web page size.
If your page is less than 30Kb and takes more than 14 seconds to load, the problem is most likely with your web host. The solution is to change web host. Here are two services that will check the speed of your web host’s server and compare it with other web hosts:
GIF (or JPEG) Cruncher
Reduction the size of your images is one of the best ways to get a fasterloading web page. You can usually decrease a GIF or JPEG image by 40% to 50% without losing any important definition or sharpness.
Another way to make your web page load faster is to compress or optimize your HTML code. An HTML Optimizer eliminates all blank spaces in your HTML code and also removes some unnecessary tags.
On average, an HTML optimizer will reduce the size of your web page by 15% to 20%. That percentage may not look much, but the saving in load time is much higher, as your visitor’s browser will analyze your page much more efficiently.
A word of caution: in most HTML Optimizers you will find an ‘Options’ menu that tells the program to ignore some parts of your code. Make sure your Optimizer does not compress embedded script tags if they get compressed, the script will frequently not work.
ADVANCED HTML OPTIMIZER http://www.pcbit.com/htmlopt/
WIDTH, HEIGHT and BORDER Tags
The WIDTH, HEIGHT and BORDER attributes are indispensable for each image that you have on your website. When you hyperlink an image, always make sure that the BORDER attribute is set to zero BORDER=0. If you do notdo this, your hyperlinked image will have an horrible blue border around it.
The WIDTH and HEIGHT attributes allow your page to load muchfaster, as the browser knows in advance how much space the image requires. To find out the width and height of any image, just double click on the image file. This will automatically open ‘Microsoft Photo Editor’ or any image editor your image will appear, with the width and height of your image in pixels displayed on the tool bar.
Always check the validity of your HTML code. Some Search Engines give lower rankings to web pages that have poor quality HTML such as incorrect nesting of elements.